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Old 09-22-2008, 10:42 AM
Amanda's Avatar
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My Earth Too organic sleepwear for kids and moms

My Earth Too Organic Line Offers Affordable and Eco-Friendly Products
Percentage of Proceeds go to Foundation Focused on Conservation & Education

New York, NY (May 19, 2008) — Organic for all—that’s the credo at My Earth Too! the new 100% organic product line offers casual fashions, sleepwear and accessories at top national retailers for an affordable price. By making these eco-friendly products more accessible, My Earth Too! and its family of brands – We the Earth and Earth and Me, are also working to spread the message of environmental enthusiasm.

My Earth Too! offers casual apparel, sleepwear and accessories for women and girls. Soon the product line will also include menswear, a boys’ line, house wares, furniture and cleaning products.

Each product is imprinted with an Earth-friendly message. This practice goes beyond just words: a percentage of sales go toward supporting scholarships, preserving green spaces, and building learning centers through the Chuckie Goodnight Foundation for the Environment, a non-profit organization with a mission to teach children the importance of Earth stewardship and social ethics. Additionally, hangtags on all products feature an environmental giveaway to educate and remind the consumer to continue to make eco-friendly choices.

“At My Earth Too!, we use 100% organic cotton because we want to do our part to help the environment,” said Cherie Ingraham, founder of My Earth Too!, LLC and Vice President of Merchandise and Design for Jaclyn Apparel. “We also pay close attention to the softness, colors and messages of our line. We hope that these eco-friendly messages will resonate with customers - especially children - and help them care about their Earth and their future.”

Retailing between $22-$55, the My Earth Too! line brings organic products to the mainstream—the goal of all the My Earth Too! family of brands. My Earth Too! products can be found at Beall's, Gottschalks, Peeble's, JC Penney and Kohl's stores. For more information visit www.myearthtoo.com.

About My Earth Too LLC

My Earth Too!, LLC is a unique line of 100% organic cotton apparel, intimates, accessories, bedding and layette. It is the result of both the experience and passion of its founder, Cherie Ingraham, whose 30 years of experience in the garment industry and love of the environment inspired the creation of the brand. Together with retailers, farmers and consumers, My Earth Too! and its family of brands — We the Earth and Earth and Me — are committed to becoming part of the solution for a healthier planetÑand to providing excellent quality and value to consumers. A percentage of proceeds from the sale of My Earth Too! products go to the Chuckie Goodnight Foundation for the Environment, a non-profit organization dedicated to educating the children about Earth stewardship and social ethics. For more information on My Earth Too!, please visit www.myearthtoo.com.
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