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Amanda 08-20-2008 02:38 PM

New Triple Protection Lansinoh® Diaper Rash Ointment
 
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LANSINOH, MAKER OF THE WORLD’S PUREST HPA® LANOLIN, EXPANDS PRODUCT LINE TO BABY’S SKINCARE WITH INTRODUCTION OF NEW DIAPER RASH OINTMENT

All Moms Treat and Prevent Diaper Rash with Ease

Approximately four million babies are born each year in the U.S., all of whom are at risk of developing diaper rash. To help moms care for and protect their baby’s bottom, Lansinoh Laboratories, maker of the world’s purest HPA® Lanolin, is using its expertise in skincare for moms to launch its new Lansinoh® Diaper Rash Ointment for all babies.

Unlike other diaper rash treatments, Lansinoh Diaper Rash Ointment contains Lansinoh’s HPA Lanolin, the world’s purest and safest lanolin, known for the past two decades as the number one product of choice by breastfeeding mothers for sore, cracked nipples. Lansinoh Diaper Rash Ointment has a unique blend of ingredients in its triple protection formula and is fragrance free, hypoallergenic and has an elegant, non-greasy texture that goes on white, rubs in clear and doesn’t make a mess. “This new diaper rash ointment bridges the gap between traditional white creams and clear ointments by bringing the best of both worlds. By going on white, moms can see where they are applying the ointment and by rubbing in clear, there is no mess typically associated with diaper rash ointments,” says Gina Ciagne, CLC, director of breastfeeding and consumer relations at Lansinoh.

The new product’s unique blend of skin soothing ingredients that offers triple protection includes:
· Lansinoh HPA Lanolin (15.5%) – The world’s purest lanolin – forms a protective barrier to help seal out irritating wetness and promote natural heeling.
· Microfine zinc oxide (5.5%) – Unlike other zinc oxide formulas, this innovative microfine zinc oxide goes on white but rubs in clear when applied to the skin and provides strong, lasting protection.
· Dimethicone (5%) – An excellent emollient – dimethicone allows for superior spreadability while softening and soothing skin.

“Lansinoh products are loved by mothers and families around the world,” Ciagne states. “Our products are created with the highest levels of quality and reliability, taking into account feedback from parents and healthcare providers.”

“A few years ago, we expanded our product line of breastfeeding products into the baby skincare category with Lansinoh® Clean and Condition Cloths™ baby wipes, enabling Lansinoh to provide moms with quality products for their breastfed babies,” she adds. “When we looked to broaden our scope by incorporating Lansinoh HPA Lanolin into diaper rash ointment, we spoke to moms and found that ‘treats and prevents diaper rash’ and ‘easy to use’ were on the top of their list for what they wanted in a good quality diaper rash ointment. By incorporating HPA Lanolin into a unique formula along with other key ingredients we are able to offer a top-quality triple protection diaper rash ointment that is unlike any other product in its category,” says Ciagne. She adds that the diaper rash ointment is appropriate for all babies, not just those who are breastfed.

For more than 20 years, Lansinoh has provided the world’s purest, safest lanolin available to soothe and heal sore nipples, making Lansinoh a trusted brand on the most delicate skin. “Moms who are new to the Lansinoh brand can feel confident knowing that we have a rich heritage in providing treatment and relief for skin through the use of our pure, safe and natural lanolin,” remarked Ciagne. “With Lansinoh Diaper Rash Ointment, we are pleased to introduce yet another solution for babies.”

With its new, attractive, easy-to-read bilingual English and Spanish packaging and convenient flip-cap for one-handed applications, the Lansinoh Diaper Rash Ointment is available nationwide at baby stores, supermarkets, mass market retailers, and drugstores, as well as via online retailers, for a suggested retail price of $6.99 for a 3-ounce tube.

New and expecting moms can visit www.lansinoh.com to:


GETTING TO THE BOTTOM OF DIAPER RASH
Noted Pediatrician, Dr. James Sears, Offers Tips for Treating and Preventing Diaper Rash

ALEXANDRIA, VA, July 17, 2008 – The first sign of diaper rash usually starts with a heart-wrenching scream from your baby, which can make just about any parent feel helpless. “So many times I get calls from parents in a state of panic wondering why this happened to their baby and most often blaming themselves for doing something wrong,” expresses noted pediatrician James Sears, M.D., co-author of The Baby Book and member of the Lansinoh medical advisory board.

Most babies will experience at least one episode of diaper rash, if not more, he says. “Diaper rashes are most common for babies between eight and 10 months old. They also frequently appear when babies are taking antibiotics, having loose stools, or have just started solid foods.” Anytime a baby sits too long in a wet or stool-soaked diaper, a rash can result. However, with a little knowledge and by following a few easy steps, diaper rash can occur less frequently, be less severe or even be avoided all together.

“If your baby does not have a problem with diaper rash, then you don’t need to be too strict with these preventative measures,” says Dr. Sears. However, if you are constantly battling diaper rash, here are some of his helpful hints to prevent or minimize it:
· Change diapers frequently – At least every two hours for a newborn, and then more spaced out as baby starts to urinate less often. The less contact time a soiled diaper has with the skin, the better.
· Change poopy diapers right away – This is a lot of trouble at first since newborns often have small, frequent stools, but these will slow down as baby grows.
· Try different brands of diapers – A diaper that is too snug or loose can cause irritation to tender skin. If you suspect your diaper (disposable or cloth) may be causing the diaper rash, try another brand that may fit a little better and cause less friction.
· Use hypoallergenic wipes – Look for hypoallergenic wipes that do not contain alcohol. Lansinoh® Clean & Condition Cloths™ are a good choice because they contain Lansinoh’s HPA® Lanolin, the world’s purest, safest lanolin available to soothe and heal skin. The lanolin conditions skin to prevent dryness and chaffing and the gentle formula provides a protective barrier between diaper changes.
· Wipe well – Be sure to wipe all the stool and urine away. Skin that is exposed to urine or stool for a length of time is at risk for developing diaper rash.
· Diaper rash treatment – Some lucky babies don’t need any diaper rash treatment, while more sensitive bottoms need a cream or ointment with each new diaper. Look for a product such as new Lansinoh® Diaper Rash Ointment, which offers triple protection – protects and conditions the skin at the same time and promotes healing. With its non-greasy texture, the Diaper Rash Ointment goes on white, rubs in clear and doesn’t make a mess, unlike any other diaper rash treatment. Lansinoh Diaper Rash Ointment contains a unique formula that contains Lansinoh’s HPA Lanolin, the world’s purest lanolin that is ideal for baby’s delicate bottom, in a blend of ingredients – lanolin, microfine zinc oxide and dimethicone – that offer triple protection. It’s also packaged in a convenient flip-cap that’s easy to use with one hand and is fragrance free and hypoallergenic.
WAYS TO TREAT DIAPER RASH FLARE-UPS
No matter how diligent you are with the above measures, your baby may still have a diaper rash from time to time. Here are some tips from Dr. Sears to treat those rough spots:
· Wash bottom with water – Don’t wipe the sore areas. Instead, use a bulb syringe to gently wash baby's diaper area gently, dabbing or patting away any remaining stool; blot, rather than wipe, dry.
· Let it air out – Leave the diaper off for a while, with no diaper cream on. Lay baby on a towel (with a waterproof pad underneath to catch accidents) with his/her bottom up. Do this as often as possible to help dry out the rash, which is important for the healing process.
· Diaper rash treatment – When you do put a diaper on, use a diaper ointment with zinc oxide. While zinc-based products are best for treating a diaper rash, they can sometimes be hard to spread, making it uncomfortable for the baby whose bottom is already irritated and sore. Try new Lansinoh Diaper Rash Ointment made with dimethicone, in addition to Lansinoh’s HPA Lanolin and microfine zinc oxide. Dimethicone is an excellent emollient that allows for superior spreadability, while softening and soothing baby’s skin.

It’s important to know that while you think your baby has the worst case of diaper rash, it will usually go away within two to three days with home care. “However, if your baby’s diaper rash persists, or if sores start to appear on your baby's skin, talk to your pediatrician or healthcare provider,” advises Dr. Sears.

Learn more about Lansinoh breastfeeding products and “where to buy” information
Sign up for Pre-Natal Nurture Notes™, special e-messages received twice a month during the last trimester that focus on preparing for the baby’s birth and breastfeeding, or, the popular Nurture Notes™, e-messages that provide breastfeeding tips, encouragement and support from birth until the baby’s first birthday

Founded by a breastfeeding mother over twenty years ago, Lansinoh Laboratories, the maker of premium breastfeeding and baby products, is known for developing safe products that provide relief and comfort to millions of mothers and their babies. The experts at Lansinoh continually offer thoughtful support and information based on a unique blend of scientific knowledge and real-world experience, helping today’s mothers and families better understand and appreciate early parenthood.

Miss Money Penny 07-27-2014 11:34 AM

Very informative thread topic. Plenty of helpful tips.

In my home, rubber pants IMO were the leading cause of diaper rash/elastic-gather rash.


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