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Old 12-08-2008, 08:18 AM
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Booda Brand t-shirt line

Booda Brand Launches “Conversation Clothing” for Children That Embodies Wisdom, Wonder And The Will To Make A Difference

Words are magical! Booda Brand aims to put children under their spell with the launch of a t-shirt line evoking the power of uplifting language, and combining it with visually stunning world imagery and an empowering message of social change. The intent is to facilitate purposeful conversations between parents and children and provide a meaningful way to make a difference through the power of purchase.

Every little boy and girl wearing Booda Brand proudly carries the statement “I Will Make a Difference” and staying true to that promise Booda Brand will gift ONE book to a child in need for every purchase through the organization Room to Read.

The launch line includes:

IMAGINE a Wild Kingdom tee – Inspired by the effort to protect wildlife in Africa
Way of the Samurai COURAGE tee – Inspired by the courage of the Samurai to live by the moral principles of the Bushido Code
Joie de Vivre LOVE tee – Inspired by the French motto “joie de vivre” which expresses the cheerful joy of life
Paradise Garden DREAM tee – Inspired by the less fortunate children of India who dream of a more abundant life
Under One Sky PEACE tee – Inspired by the hope that one day the Middle East will see a lasting peace
I WILL MAKE A DIFFERENCE tee – Inspired by all the ways you can make a difference
“Every child is born with the ability and desire to do good” says Ruchika Sahai, Founder and Chief Inspiration Officer of Booda Brand. “Booda Brand comes from a parent’s sincere belief that it’s never too early to cultivate the will to make a difference in our children.”

Booda Brand tees are available for $28 - $32 MSRP. Please visit to order online or to find a retailer near you.
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