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Old 09-22-2008, 11:50 AM
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Ultimotion Swing Zone Sports

ULTIMOTION™ PLUG IT IN & PLAY TV GAMES™
COMBINES ROLE-PLAY TOYS & MOTION GAMING

--- ULTIMOTION SwingZone Sports™ from JAKKS’™ Provides Fun for the Whole Family ---

MALIBU, CA – JAKKS Pacific, Inc. (NASDAQ: JAKK) introduces UltiMotion™ video games, a new video game line that utilizes the company’s award-winning Plug It In & Play TV Games™ technology which combines video games with toys, role play accessories, and one of the most popular trends in video gaming: motion games. The UltiMotion system includes a console and a wireless motion controller, which senses a full range of motion and plugs directly into any standard TV, in addition to themed role play toys that make the gaming experience entirely interactive.


The UltiMotion game system uses a wireless accelerometer, one of the hottest trends in gaming technology. With its powerful motion controller, kids will see characters replicate their movements on the TV screen when they jump, wave, and move around. The controller also comes with snap-on toys and role play accessories to fully engage kids in each game and activity.

Using the Plug It In & Play Technology, the UltiMotion console plugs directly into the A/V jacks of any standard TV, making it an all-in-one gaming system with no additional console or software needed.

Kids of all ages can get in the game with UltiMotion Swing Zone™ game system, an all-star, multi-sport title. Kids and families can roll, swing, pass, backhand and putt their way through five fun sports games: bowling, baseball, football, tennis and golf. The experience is enhanced with cool, snap-on attachments for each sport. With the 5 games, awesome graphics, real motion control and fun attachments all included, the UltiMotion Swing Zone game is a great value sports video game system.

“We are excited to introduce motion games combined with role play toys as not only a new category within plug and play gaming, but also the motion gaming category overall,” states John Ardell, Senior Vice President of Marketing, JAKKS Interactive, JAKKS Pacific, Inc. “Wireless gaming systems are extremely popular, but between the high demand and high price points, not everyone can get one. With UltiMotion, JAKKS™ lets everyone get in the gameplay. Between the new technology, proven play pattern and the JAKKS toyetic additions, we’re confident that UltiMotion™ games will prove to be a great value, and fun and exciting for the whole family.”

UltiMotion products include video game console, motion controller and role play accessories specific to each title. UltiMotion Swing Zone is expected to be available for the 2008 holidays at retailers nationwide. Ages 5+, Suggested Retail Price $79.99


--more--

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™, EyeClops™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.
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