LEAPFROG SUPPORTS TEACHERS WITH 15 MILLION DOLLARS
WORTH OF LEARNING PRODUCTS
Titles for Teachers Program Enriches Student Learning
With One Million Free LeapPad Books
EMERYVILLE, Calif. – March 16, 2005 – Teachers, students and schools are set to benefit from a sweeping new $15 million donation program, Titles for Teachers, announced today by LeapFrog Enterprises, Inc., a leading vendor of technology-based educational products. The company, known for its award-winning learning products including the LeapPad® personal learning tool, works closely with educators to supplement and enrich classroom curriculum content with interactive learning tools used in more than 60,000 classrooms across the U.S.
Two Ways to Enrich Learning
The Titles for Teachers program features two complementary initiatives to make more books available to teachers and their students. During the first phase of the program, beginning March 1, 2005, individuals purchasing any LeapPad book can register to donate one LeapPad book to their child’s school or any designated school in the US. In phase two, set to kick off on March 30, 2005, teachers can sign up to receive a box of free LeapPad books to deliver to their students before the summer break.
“Working closely with teachers and parents, we hear an overwhelming concern about the potential for ‘brain drain’ during the summer months and the critical link between summer learning and ongoing student achievement,” explained Jerry Perez, President of LeapFrog. “LeapFrog strongly supports the effort to encourage summer and year-round reading and that is why we are proud to establish the Titles for Teachers initiative -- making it easy for teachers to share the excitement of a new book with their students. It’s our way of thanking teachers and helping to set students up for a great summer of learning.”
Consumers Contribute Books for Schools
Parents, grandparents and the community can participate in the Titles for Teachers program to support their local schools. For each LeapPad book purchased in the U.S. between March 1, 2005 and August 31, 2005, a free LeapPad book will be sent to the school of their choice to arrive in the fall of 2005. Purchasers simply complete an online form and then send it in with their receipt and a copy of the UPC label located on the back of the book to LeapFrog by September 7, 2005.
Teachers Get Free Books for Students
For educators, LeapFrog’s Titles for Teachers program kicks off on March 30, 2005. At that time, Pre-K through 2nd grade teachers are invited to register with LeapFrog for a free box of LeapPad books to inspire their students to keep reading and learning during the summer break. The first 40,000 teachers who sign up to participate in the Titles for Teachers program will receive enough LeapPad books to provide one for each student in their class (up to 35 students); a letter for parents with tips and information on the importance of summer reading; and coupon books worth $20 for a variety of LeapFrog learning products. The teachers will receive their boxes in time to distribute the books and educational materials before the end of the school year.
Proven Learning Platforms and Extensive Library
The LeapPad personal learning tool is used in more than 60,000 classrooms and by millions of children in their homes in the US. Designed to bring a multisensory approach to learning, the LeapPad personal learning tool enables students to learn by seeing, touching and hearing – appealing to the way children naturally learn. The extensive LeapPad library includes more than 60 books that teach children a range of fundamental skills including reading, math, science, social skills and more. Titles include popular kid’s characters such as SpongeBob Squarepants, Shrek 2, Spiderman and The Incredibles and are focused on learning skills for a particular grade level, subject area, and standards-based curriculum. Content for LeapPad titles is based on extensive research and direction from the LeapFrog Educational Advisory Board, made up of educational experts with extensive educational research backgrounds.
LeapPad books are sold at major retailers such as Walmart, Target and Toys R Us and wherever LeapPad learning systems are sold. The MSRP for LeapPad titles is $14.99.
For more information on the Titles for Teachers program, parents and teachers are encouraged to visit LeapFrog’s web site at
www.leapfrog.com for consumers and
www.leapfrogschoolhouse.com/summerbooks for teachers.
About LeapFrog
LeapFrog Enterprises, Inc. is a leading designer, developer and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, math, music, geography, social studies, spelling, vocabulary and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. LeapFrog’s award-winning U.S. consumer products are available in six languages at major retailers in more than 25 countries around the world. The LeapFrog SchoolHouse-curriculum programs are currently in classrooms across the U.S. with over 200 interactive books and over 450 skill cards representing more than 6,000 pages of educational content. LeapFrog SchoolHouse™ products have won numerous awards from the education industry, including the Golden Lamp Award and Distinguished Achievement Award from the Association of Educational Publishers, the Award of Excellence from Technology & Learning magazine and the Teacher’s Choice Award from Learning magazine.