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Old 09-30-2008, 12:59 PM
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Baby Star Photo Contest

Say Cheese! Learning Curve and Are Out To Find
The Cutest Baby
Submit A Photo Online To Enter And Win A Trip To Chicago For A Professional Photo Shoot
And A Fabulous Prize Pack of Learning Curve Items

OAK BROOK, IL—(September 29, 2008)—Learning Curve Brands is excited to partner with Waterfront Media, publisher of, to launch a national search for the cutest baby. Learning Curve Brands, a leader in the infant and toddler care and play categories, is giving one lucky baby the chance to become a part of their award winning brands through an exciting online photo contest.

The Baby Star Photo Contest will run now through October 27 on, the online companion to the bestselling series of What to Expect® books by Heidi Murkoff and one of the fastest growing parenting and pregnancy site with 1.2 million unique users per month. To enter, parents can go online and submit a non-professional photo of their child (who must be between four weeks and ten-and-a half months of age at the time of entry). Each image will be judged and voted on by What to Expect visitors and daily winners will get prize packages containing an assortment of Learning Curve infant and toddler products. The 28 finalists will then compete in the Grand Prize round and a winner will be chosen based on his or her ability to promote Learning Curve’s image and show a playful, fun and cheerful personality.

“Learning Curve Brands is a favorite and trusted brand with moms and babies, and we strive to always reflect their product needs. Partnering with to reach moms, dads, and other caregivers was an obvious choice, and we’re excited to present them this opportunity to brag a little by introducing their cute babies to the site’s active online audience,” says Peter Henseler, President of Learning Curve Brands, Inc. “We’re also honored to make the final decision of which infant becomes the face of Learning Curve Baby. It will not be an easy choice.”

A runner-up will be chosen to receive a True Fit Convertible Car Seat along with an assortment of Learning Curve products valued at $300. The Grand Prize winner will get a Learning Curve prize package valued at $350 along with a trip to Chicago,Illinois, with baby and guest for two days for a professional photo shoot. The winning baby will be announced in November.

“Our community is full of parents like me, who are eager to share favorite stories, tips, insights, and, of course, adorable photos, and we are proud to host Learning Curve Brands’ search for its new face,” said Waterfront Media CEO and co-Founder Ben Wolin.

Note: This press release was published with the permission of the staff at

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