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I only shop once a month (mainly because I hate grocery shopping in the first place). This forces me to create a monthly menu and bulk shop.
Also, all my purchases are either on sale or lower than the advertised sale price and then I use a coupon (try to find a store that doubles them) on top of that. One time when I did that trick I got 2 jars of Smucker's jelly for .25 cents each!
Also, I stick to a strict budget of $150 a month for groceries. That way I won't be tempted to buy something just because it's an awesome buy.
One last thing, I go with a list that is prepared according to the layout of the store so I don't have to worry about searching everywhere and then doing an impulse buy.
Doubling recipes (then freezing half), cooking from scratch, and buying off brand are other tricks I use.
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