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How To Make Money
From Your Competition
Sooner or later it's going to happen
to you. You'll start your wonderful successful business and eventually someone
will move in on your turf. Yikes!!
One of my good friends had this happen to her not long ago. She had even
given this person some tips on starting her business. Not until later did
this person tell her that she lived in almost the same town as her. OUCH!!
How do you handle competition? I'll be honest, when I see another work-at-home
mom book hit the shelves -- I cringe. It's natural to feel like someone is
moving in on your great biz idea. And it's natural to feel like any moment
you are probably going to lose all your business to this person.
If you're marketing on the Net, you find it's a two edge sword as far as
competition goes, because while we can sell all over the world -- we are
now competing with everyone all over the world.
Here are some tips to keep your
competition at bay.
· Do the best job for every customer you have.
· Don't forget to market your business. Sometimes when we are inundated
with work -- marketing is the last thing on our mind.
· Learn about your competition. Find out what makes their customers
happy and unhappy.
· Have your customers fill out a survey about their business experience
with you. You might get some great tips from them.
· In everything you do, treat your customers like gold, because that
is what they're worth. Remember it's easier to sell something to those who
have bought from you before, than to go out and find new customers.
As one work-at-home mom put it, "Constant customer contact is a key to your
business. If you forget about them, they'll forget about you. What's the
old saying, "out of sight, out of mind!"
Addition Resources
"How to Drive Your Competition Crazy : Creating Disruption for
Fun and Profit"
By Guy Kawasaki
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