White Bites Oral Care Dog Treats

[Crafty Amanda]

2007 GLOBAL PET EXPO RELEASE

JPI™ LAUNCHES ARM & HAMMER® BAKING SODA INFUSED
ADVANCED FORMULA WHITE BITES ORAL CARE DOG TREATS
---Kiss Stinky ‘Dog Breath’ Goodbye---

Malibu, CA – February 22, 2007 -- JPI™, the pet products division of JAKKS Pacific, Inc. (Nasdaq: JAKK) is bringing to market Advanced Formula White Bites™ Arm & Hammer oral care dog treats and additional pet oral care products, based on the top household consumer goods brand, ARM & HAMMER®. White Bites oral care dog treats, which aid in the long-term breakdown of plaque to help clean dogs’ teeth, now will use the power of Arm & Hammer Baking Soda to help freshen breath.

White Bites oral care treats launched in 2006 and are JPI’s offensive in the war against poor oral care hygiene for dogs. White Bites treats, specifically formulated to be SAFE and DIGESTIBLE, are chewy and abrasive, produced in a single-step wheat gluten process and supplemented with milk protein. They were designed to also be extremely delicious for dogs that will
enjoy the taste of the oral care treats.

For more than 150 years, people have chosen pure, versatile, effective, environmentally safe and economical ARM & HAMMER® Baking Soda for baking, countless household & personal care uses and the latest, for pets! NOW White Bites treats will incorporate the power of ARM & HAMMER Baking Soda making them even more effective than even before.

“White Bites are designed to help alleviate the plaque and tartar build-up in a form that is tasty and rewarding for an animal,” said Tony Lawlor, Senior Vice President Marketing, JPI. “Families have trusted Arm & Hammer Baking Soda in their toothpastes to clean their own teeth and fight mouth odors for years; it’s only natural that they would want to use it for their beloved pets as well.”

White Bites are currently sold at retailers nationwide and JPI will begin shipping the new Arm & Hammer Advanced Formula White Bites version in May 2007.