There can be a lot of push and shove here too. I would recommend a helmet.
I used to go to get bargains on sweaters and clothing since it is in our wintertime but they don't have those deals like they used to. Some of the electronic stores would sell a small amount of a popular new item like when DVD players first came out, they might have sold 10 to the first 10 people in the door and the toy stores would do the same with whatever toy was popular that year. Now they might give gift cards, maybe to the first 10 people or so in the door, depending on the store.