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Pioneer Era, 1780-1898
The first postal card was suggested by Dr. Emanuel Herrmann, in 1869, and was accepted by the Hungarian government in the same year. The first regularly printed card appeared in 1870, a historical card, produced in connection with the Franco-German War. The first advertising card appeared in 1872 in Great Britain. The first German card appeared in 1874. Cards showing the Eiffel Tower in 1889 & 1890 gave impetus to the postcard heyday a decade later. A Heligoland card of 1889 is considered the first multi-colored card ever printed.
In this country, the earliest known exposition card appeared in 1873, showing the main building of the Inter-State Industrial Exposition in Chicago. This card as well as other early advertising cards, usually bearing vignette designs were not originally intended for souvenirs. Thus the first card printed with the intention for use as a souvenir were the cards placed on sale in 1893 at the Columbian Exposition in Chicago. During this period all privately printed cards required the regular two cent letter rate postage, the new government printed postals required only one cent.
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