[DeBora4BobbyL]

35% is a big number, wonder how many under 18s are fans, and how would anyone measure that?

Ellen, since I am into research, I think this is an excellant question. I have never paid cash for anything I have purchased that is NASCAR related. In many instances, I am asked about my sex and age. So, I would guess that it would be fairly easy to obtain this information from the people who willingly answered those questions. I mainly buy for myself, but I am sure that many women buy for their male counnterparts. Most of the time, I also buy the tickets for race events. One ticket is for me and one ticket for my DH. Once, I also bought one for my DGD. However, if the women are doing the buying, then they are making the decisions.

Also, many times people walk around the racetrack and ask people questions like, "How long have you been watching NASCAR." or "How old are you?" or "Were your parents into watching auto racing." and so on.

Also, what are those boxes called that keeps track of what people are watching? They know the ages and sexes of the people in that household and know what they are watching. I am not sure if they know if everyome is watching or if just certain members are watching.

I usually judge by the people at the track race events, autograph sessions, and the like. It is surprising the ages and genders of the people who attend. There was one little 2 yr old who dragged her parents to an autograph session and the parents weren't even race fans! BTW, the 2 yr old was a female!